PRETTY IN PINK
Filed Under Change Clothes
Victoria’s Secret partnered with 33 universities to launch Pink’s Collegiate Collection: a series of shirts, accessories and sports gear cross-branded with names, colors and mascots from 33 universities. Participating schools include University of Texas, UC Berkeley and Boston College.
The Collegiate Collection will be promoted with college-age brand ambassadors and a back-to-school program, which launches July 17 after an event called “Pinkapalooza” in Santa Monica. 15,000 people are expected to attend.
CLICK LINK, SEE COLLECTION:
pink_collegiate_collection.jsp
Posted by W.”Zak” Hoke the Creative Director for the Garbege and Corner $tore Hero clothing companies.
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