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GREEN AIR JORDAN 23

Filed Under Sneak Peek, Walk This Way

Nike plans to launch a campaign for its Air Jordan XX3 shoe that it believes will be a “watershed event” in the company’s history. The sneaker itself has been designed to be eco-friendly, perhaps the first “green” shoe in the team sports footwear category (outside of the Considered Humara). Â

On Jan. 25, “23” retailers will each receive “23” pairs of the AJXX3 (msrp: $230). A limited edition NBA all-star version will hit stores Feb. 16. A mass-market version will be available Feb. 23.

Posted by W.”Zak” Hoke, Creative DirectorÂ

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