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Friendz & Family

FYInterview: Jonas, LRG

FYI: Peace, State your name?
Jonas Gregory Bevacqua

FYI: Where you from?
JONAS: California, but if “where you from?” means what ethnicity I am, then I am for sure vietnamese mixed with something that I’m not sure of, but am on a search to find my birth Mother and will soon know the truth. So for right now let’s just say I was born and raised in California and I’m vietnamese and something breathtaking.

FYI: What’s your daily hustle?
JONAS: My daily hustle is to win and be the best that I can possibly be at everything I do, along with the illest, flyest, smartest, stupid freshest kids that I have crossed paths with.

FYI: Describe your style and what influences/inspires you?
JONAS: My style changes by the seasons, actually f*!% the seasons, it changes every time I feel like it, so it’s hard to tell exactly when? But right now I’m on this smooth scum bag, Libarace, future shit. Pretty much going back to how we started but with a little bit more knowledge and experience. But the same state of mind and young heart. I can’t really say all of the things that influence/inspire me because I don’t have the time or patience to type plus I can’t give up the secret formula. But I will say it is the kids I work with, my mentor and partner Robert Wright and this little thing called “life”.

FYI: What was your reason for starting “Lifted Research Group”, or as the world knows it, LRG?
JONAS: LRG was started to change the way people thought about clothing/design and youth culture in general. It was made to let people know that they didn’t have to buy A&F and Polo, that there were alternatives to not only other corporate brands, but a brand that supports the youth or the type of music/scene and if they skated or not or all of the above and then some. But also a brand that was fly, witty, fresh, and [of] the same quality, if not better. In my opinion there wasn’t a brand like that out at the time. It was something our generation needed. I take that back, LRG is something the world needs period. We wanted to let the kids know that it was ok to not give a f*#%, but if you’re not gonna give a f*&% at least look fresh to death while you’re doing it!

FYI: What are your overall thoughts on the state of Fashion, Entertainment and Music?
JONAS: I think people need to fall back on this whole 80’s thing (yes street wear I’m talking to all of you, high-end, low-end, mid-end). I feel like Designers and Kids don’t have their own identity so they look at the past for it. I don’t have a problem with people using a certain decade for inspiration, but don’t knock it off to a tee (pun intended). At least flip it a tiny bit and put your own twist on it, push the envelope, risk something. I might dress up likeBeethoven tomorrow, but I’m gonna rock it with some moon boots, ya dig! Music sucks right now except for a handful of Rappers, DJ’s and Bands that are keeping music alive period.

FYI: Where do you see the Brand in another 3 years?
JONAS: Like Buzz Lightyear says “to infinity and beyond”.

FYI: Which Celebrity has the most Fashion sense, in your opinion?
JONAS: The Rocketeer, Buzz Lightyear, a Panda Bear, the Predator, Jesus and Santa Clause.

FYI: What are your favorite brands and why?
JONAS: LRG for obvious reasons. Balenciaga Mens, Phillip Lim, and Bernard Willhelm.

FYI:What’s the most important thing that you can’t live without?
JONAS: LOVE

FYI: What advice do you have for anyone that wants to start their own clothing line?
JONAS: Be smart, dont start. Just joking, on the real I would say “red lights mean go and yes means no” follow your heart instead of your pocket and it will pay off (pun intended).

FYI: Thanx for taking time out of your hectic schedule and making this feature a reality. Continued success!