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FYInterview: Pep Almighty, Frequency Revolution
Filed Under FYInterviews
FYI: Peace, State your name?
PeP Almighty but PeP will do just fine.
FYI: So, where you from?
PEP: Originally the U.K. but I’ve lived in NY longer and consider myself a New Yorker.
FYI: What’s your daily hustle?
PEP: As soon as I wake up I instictively reach for my blackberry because that usually dictates the work flow of my day. Typically that involves going through new beats that my Producer has sent me and tailor making playlists for meetings with A&Rs that are project specific.
FYI: Describe your style and what influences/inspires you?
PEP: My style in terms of my business is just aggressive, efficient and direct. I’m a straight talker and I have a low tolerance for tardiness. But above all else, I believe in the practice of ethical business. My personal style I guess could be defined as streetwear, but in my line of work I sometimes go for a more clean “grown up” look. I’m inspired by my peers, whether it’s allies who’s work ethic and approach I admire or those I view as competition who keep me on my toes.
FYI: Who was your Favorite Celebrity to work with?
PEP: Definitely Mary J Blige. The epitome of graciousness and humility. She truly is the Queen.
FYI: What are your overall thoughts on the state of Fashion, Entertainment and Music?
PEP: One thing I have noticed is it’s become a lot less regional. I remember back in the day when it came to dress code it was easier to tell where someone was from, now dudes from down South like Lil’ Wayne dress like a NY streetwear consumer. On the flipside, NY artists especially rappers, have conformed with their sound so it has a Southern influence. Basically it’s about what’s winning at the time [and] not about what gives your region it’s own identity.
FYI: It has been said that you are currently working with the hottest emerging Producer in the game right now. Tell us how you and the Boy Wonder, “Calvo Da Gr8″ hooked up?
PEP: Calvo Da Gr8’s music was introduced to me when he was just 14 [years old] by a good friend of mine who was a rapper and knew Calvo’s Aunt. At the time he hadn’t yet developed his own sound and all of his beats sounded like an imitation of other people’s [think Super Producer Timbaland]. But I could still tell he had an instinctive ear for music and that he had the potential to be special. Four years later I started Frequency Revolution and he was the first person I thought of [working with]. He drove from Baltimore to my apartment in Spanish Harlem, his development was incredible and [right then] I knew, he was ready to compete in the marketplace. The rest is history…
FYI: Which Celebrity has the most Fashion sense in your opinion?
PEP: That’s a hard one. A few people have their moments. For streetwear I would probably go with Kanye as the obvious choice. David Beckham gets it right sometimes but other times he’s a little too Metro/Euro-boy for me. Everytime I watch an Oceans movie Brad Pitt and George Clooney make me want to wear a well tailored suit.
FYI: What are your favorite Brands and Why?
PEP: Stussy because they’re a streetwear original who gets the balance right by being vibrant without being cartoonish. Nike and Adidas because I think they’ve mastered turning a Sports Brand into a Lifestyle Brand. PRPS because I love the washes and the cut on their denim. Garbege because the design aesthetic is so original and well thought out.
FYI: What’s the most important thing that you can’t live without?
PEP: My sanity.
FYI: What advice do you have for anyone that’s striving to be in the Music Industry?
PEP: It can be a very thankless job so learn how to grow long arms and pat yourself on the back when you can. Always have a clear idea of your identity as a person, be a leader or get lead in a direction that benefits you.
FYI: What’s next for PEP & Frequency Revolution?
PEP: In terms of releases - Bow Wow/Omarian album on a song called “Bachelor Pad”, Chingy’s first release since reuniting with DTP on a song called “All Aboard Ride The Train” and yet to be titled songs by MJB, Usher and Jamie Foxx. Ciara reached out while she was on the Screamfest tour and said it’s time to go back in in December of this year too. Maybe a role for me at a major label but only as a Consultant, I think I’m too opinionated to be an employee. Actively looking for Hungry, Talented Up and Coming Producers and Songwriters, then developing acts under the umbrella. We actually have a 5 year plan, but the immediate future is about building the catalog with placements and using it as a platform to build the brand.
FYI: Thanx for your time kind, sir. We wish you continued success!
PEP: The Revolution will not be televised…but it will be HEARD I promise you that!
www.myspace.com/pep_almighty
www.myspace.com/calvodagreat
Frequency Revolution website coming early 2008
Posted by W. Zak Hoke (Creative Kingpin) for FYI-MAG.com, GRBG/garbege, and Ducksauce
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